Increase Engagement
Enhance user engagement by allowing spontaneous, less curated sharing.
Sample Product Requirements Document
Instagram Stories PRD
Sample Product Requirement Document Template
Overview
The primary objective of introducing Instagram Stories is to allow Instagram's diverse user base to share fleeting moments through photos and videos that vanish after a 24-hour period. This feature is designed to encourage users to share more spontaneously and interactively, fostering a dynamic and engaging platform experience that enhances casual content sharing.
Key Objectives
Executive summary
Increase DAUs
Increase daily active users and interactions within the app.
User Acquisition
Increase adoption by 18-24 user demographic toward short lived video stories
Target Audience
- The target audience for Instagram Stories is broad and diverse, encompassing individuals, businesses, and influencers.
- Primarily, the feature is popular among the younger demographic, specifically those aged 18-34, who are active, tech-savvy, and enjoy sharing their daily life and experiences.
- Businesses, both small and large, utilize Instagram Stories to promote their products, services, or events, making it a valuable marketing tool. Influencers and public figures use it as a platform to engage with their followers, share behind-the-scenes content, and promote their brand.
- The feature is also popular among creative individuals who enjoy the various editing tools and effects it offers.
Success criteria
Aspirational Metrics
+7%
Increased number of Stories posted daily
+15%
Engagement metrics (views, replies).
4.7 Star
NPS and satisfaction rates
Key Features
Revenue, Product, Partnerships
04/2023 - 07/2023
Photo and Video Posts:
Users can upload both photos and videos to their Stories, providing a versatile medium for expression that caters to their momentary sharing needs. This feature supports a variety of content formats, including full-screen images and short video clips, thereby enriching the user experience.
Filters and Effects:
Instagram Stories offers a comprehensive suite of creative tools, including a variety of filters, animated stickers, and text options. These tools allow users to creatively personalize their content, making each story unique and engaging.
Highlights:
After a story disappears, users have the option to preserve their favorite moments by saving them as ‘Highlights’ on their profile. This allows for the permanent showcase of select stories, providing a curated view of one’s most memorable posts.
Figma Mockup
Technical Specifications
Platform Compatibility:
The Stories feature will be fully functional across all platforms where Instagram is available, including iOS, Android, and web versions, ensuring a consistent user experience
Data Usage:
Special attention will be paid to optimizing the feature for low data consumption, which is crucial for users in regions with limited bandwidth or costly data plans.
Privacy and Security:
The feature will incorporate robust privacy settings that allow users to control who can see their Stories, along with strong security measures to protect personal data
Timeline
Appendices
- Glossary: Define specific terms related to the Stories feature.
- References: Documentation on user data and previous feature impacts.
Out of Scope
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Long-term Content Archiving: Instagram Stories is specifically designed for content that disappears after 24 hours; therefore, long-term storage or archiving of Stories content beyond this period or saving them without user intervention is not included.
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Live Streaming: While Instagram offers a live streaming feature, integrating live broadcasting capabilities directly within the Stories feature is out of scope. Stories are intended for pre-recorded, not real-time, content sharing.
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Advanced Video Editing Tools: The feature will provide basic editing tools such as filters and stickers. However, more sophisticated video editing capabilities like clip transitions, multi-track editing, or advanced special effects are out of scope.
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