In response to increasing demand for freelance creative services, Criya has strategically targeted expansion into South-East Asia and Latin America. This initiative began in Q1 2024, focusing on localized marketing campaigns and partnerships with regional incubators to adapt our platform to local needs. Initial results have shown a promising 30% uptick in user registrations from these regions, indicating strong market potential and early success in our localization efforts.

Recognizing the shift towards mobile-first digital environments, Criya launched an upgraded version of its mobile application in Q2 2024, designed to improve accessibility and functionality for users on-the-go. The new app features streamlined navigation, faster matching algorithms, and offline capabilities. Since the launch, we have observed a 40% increase in project engagements through mobile, significantly boosting user engagement and satisfaction rates.

Criya initiated a Corporate Partnership Program in early 2024, aimed at forging long-term relationships with large enterprises seeking creative talent. The program offers customized service plans, priority support, and co-branded marketing opportunities. To date, Criya has onboarded ten major corporations under this program, resulting in a 20% increase in B2B revenue streams and enhancing our brand presence in the corporate sector. Future plans include expanding this program to include educational workshops.